PORSCHE CLASSIC ENAMEL SIGN GENUINE “Elegante sportiva” PCG00099914 PCG 000 999 14

With the benefit of hindsight, we know which advertising messages of the past were particularly popular, and we have used this knowledge to produce a series of high-quality enamel signs displaying advertising messages from the early years. The 40×60 centimetre design weighs approximately 2.5 kilogrammes and has a convex shape, which makes it particularly stable. With their clear colours and high-gloss UV coating, the signs are not only long-lasting but also look like miniature works of art. These reproductions of advertising messages allow us to reacquaint ourselves with the most popular Porsche advertisements of all time. The world’s leading advertising agencies competed for the chance to dream up these clever slogans, many incorporating puns which still raise a smile today.

To this very day, the inspiration for every Porsche vehicle lies in the field of motorsport. And even series Porsche vehicles are in many respects the perfect companion at the starting line of any race – a fact which is as true today as it was in the 1950s. In 1967, Erich Strenger symbolised these properties with a side-by-side motif under the motto “Elegante Sportiva”. One side showed a red 911 with a serious look for business and family use, and the other showed the same car fitted out for rally driving, with a driver wearing overalls and crowned with a laurel wreath.

It is probably no coincidence that the driver looks very similar to the British racing driver Vic Elford: In February 1967, “Quick Vic” had taken part in–and won–the first rally cross race in automotive history at the Lydden Hill circuit near the port of Dover, driving a Porsche 911 which had come straight from the display window of the local Porsche dealer.